TESCO PLC Essay Example | Topics and Well Written Essays - 1000 words

TESCO PLC - Essay ExampleAs the business grew, the keep go with decided to shine its products into areas like retailing clothing, electronics, furniture, books, software and petrol. It also offers financial services, internet services, telecoms, music downloads and DVD rentals (Tesco, 2013). The growth that the company has is down to the strategies that the company operates on. Current Strategy apply By the Company Now A check of the companys procedures and activities, one outline that is clearly visible is the digitization of its every operation and department. The company has extensively embraced technology and this has been its chief cause for its continued growth. It employs people who have the ability of utilizing technology to the maximum and infer up with products that will foster its sales. matchless of the most recent technological developments that the company has made is the creation of its own-brand hardware. The hardware is installed in the Hudl tablet, which is s old at the numerous stores. The tablet was created to cater for every choose of its customers. The tablet also is installed with all the digital services offered by the company making it an all in one gadget where people can flummox the companies music and Blinkbox movies. It also has Clubcard TV shopping for clothing, groceries, general merchandize and banking. ... g the company as much near as it can to people and this has made it to come up with the scan as you shop and drive-thru click-and-collect services (Tesco, 2013). Approximately 300,000 of its worldwide customers use the scan as you shop services. The drive-thru collection points have been widely capable within and a person living far from the companys branch can order what he or she wants then goes and collects them at this points. This dodge has seen it open shops of different sizes and having different products. The largest stores opened are the Tesco Extras stores, mainly the hypermarkets, which are meant to serve i ts out of town customers. The Tesco Extras have all the products and services range that the company offers to its customers. The Tesco Superstores are normally the standard supermarkets and store a fewer non-food goods in them. To create harmony of its operations and ensure it is flexible in its operations, the company uses the strategy of having different organizational structures in the different countries it is located in. the structure a certain branch is to adopt, should overhaul in its operations as different regions and environments have about different needs ( Mcloughlin & Aaker, 2010). These organizations structures determine the people who the branches hire to help reach their goals and contribute to their growth. The company also has a website that is managed around the clock. The website helps in online exchange of its product, answering any queries some of its customers have and dealing with any complaints from them. This website greatly helps in the advertisement o f the company and its branches and in the collection of valuable data from its customers that help in its operations (Fernie, 2005). The Positives of the Strategies The used