LOreal Consultancy Report Essay Example | Topics and Well Written Essays - 2500 words

LOreal Consultancy Report - Essay Example Following in part four the report will identify organizations and alliances, what impact they may have on the industry and on the competitive position of L'Oreal. Finally, I determine what strategic options are the most appreciate to this organization to ensure its success in the next five years. The sales of cosmetics and toiletries is on the rise after it slowed down globally in 2004, the world market was valued at $253 billion in 2005. With a positive growth after sentimental recovery from SARS scares and the war in Iraq (GCI, 2006), with strong cosmetic sales in Latin America and Eastern Europe, peaking in Western Europe the largest market. According to indications there was a 4% growth in 2004, an according to the Global Cosmetic Industry Magazine the Euromonitor International forecast of a possible 20% can be obtained if current key trends are followed. Dividing the world cosmetic market in two sections, the mature and the developing markets, it is possible to show where sales are peaking, and where there are still opportunity for expansion. The mature markets can this be seen as Western Europe, Asia Pacific, North America and Latin America as this are where the lion share of the market currently lies. Many of the consumers in this mature market demand more sophisticated products and due the amount of competition product prices needs to be reduced if a company wants to stay competitive. The one market in this section that shows promise are China and most of the high profile players are entering this new market, such as Este Lauder and P&G, with retailers including Sephora and Sa Sa, and direct sellers Avon, Alticor, Mary Kay and New Skin (GCI, 2006). Developing markets can be seen as Venezuela, Vietnam, New Zealand, Australia, South Africa and Russia. In 2003 Vietnam showed a 19% growth in cosmetic sales even though demand are still concentrated in the urban areas, offering ample opportunity to expand. The South African market showed a healthy growth as consumers started to buy high margin multi-functional products. With more black South Africans entering the middle income group with the governments aggressive affirmative action policy,

Comparison Essay Example | Topics and Well Written Essays - 1000 words - 4

Comparison - Essay Example At the end of the play, Nora’s secrets get reveled to Torvald and she discovered that despite of her eight years marriage with Torvald, she must find courage to leave him. â€Å"Trifles† written by Susen Glaspel is based on a true story. It revolves around investigation of the murder of a farmer John Wright. The prime suspect of the murder is John Wright’s wife, Mrs. Wright; who claims she was sleeping when someone strangled her husband. The investigation is carried out by the sheriff, his wife, the attorney and two neighbors Mr. and Mrs. Hale. In this play, it has been shown that men discourage women and their capabilities. The investigation carried out by the men is entirely based on forensic evidence where women critically analyzed the case accordingly. Therefore by comparison, we will be able to observe that both dramas discus about what it means to be a woman; how men are found to be holding power over women; role of two genders have always seen to evolve an d change especially in the case of women that they have always struggled for their rights. Also we shall see how women can take an action and stand up for themselves. However we shall also put light on the difference of both women’s character. In comparison of both dramas, gender identity has found to be the main aspect in which a evaluation can be made. In â€Å"Trifles†, it has been seen that the sheriff, the attorney and Mr. Hale ignore the point of view of Mrs. Wright and neglect the critical evidences of the dreary marriage life that Mr. and Mrs. Wright had. Basically the argument of this drama is ‘how woman worry over trifles’ and one can analyze that the play successfully depicts the qualities of women as they tend to worry over minor things. In the same way the play â€Å"A Doll’s House† depicts the characters of woman living a troublesome married life. Nora’s husband Torvald in